Tampa General Hospital Meta Pixel Investigation
A Meta owned tracking tool called “Meta Pixel,” installed on hospital websites and patient portals collects and sends patients’ sensitive health information to Meta when patients interact with the websites to schedule an appointment. This information may have been used in connection with Meta’s advertising practices.
The highly sensitive information sent to Meta includes details about the individuals’ medical conditions, prescriptions, appointments, specific treatment, messages to health care providers, and personally identifiable information. The hospitals affected include Tampa General Hospital.