Business Insider's Video Privacy Investigation

Business Insider's Video Privacy Investigation

Lowey Dannenberg Investigates
Business Insider’s Use of Meta Pixel

 What Happened:

Business Insider’s website secretly incorporates “Meta Pixel,” a tracking technology designed by Meta (formerly Facebook) for the specific purpose of tracking and monitoring users’ interactions. Through this tracking technology, Business Insider disclosed users’ private video viewing history to Meta in violation of the Video Privacy Protection Act (“VPPA”).

Lowey Dannenberg serves as liaison counsel in In re insider, Inc. Pixel-VPPA Litigation, 1:22-CV-06529 (S.D.N.Y.), an action against Insider Inc. (d/b/a Business Insider) alleging it wrongfully disclosed users’ video viewing history to Meta in violation of the VPPA through its use of Meta Pixel.


If you used the Business Insider’s website, your private video viewing history may have been shared with Meta. For more information, contact us using the form below or by email at


About Lowey Dannenberg

Lowey Dannenberg is a national firm representing consumers in privacy actions. The firm has significant experience in prosecuting multi-million-dollar lawsuits and has recovered billions of dollars on behalf of its clients.



Lowey Dannenberg P.C.
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White Plains, NY 10601
Tel: (215) 399-4782