A securities class action has been filed in the USDC – M.D.FLA. against Target Corporation (TGT) (“Target”or the “Company”), on behalf of all persons and entities that purchased or otherwise acquired Target common stock between August 26, 2022, and November 19, 2024, both dates inclusive (the “Class Period”).
The Complaint alleges that the Defendants misled investors by making false and misleading statements about Target’s Environmental, Social and Governance (“ESG”) and Diversity, Equity, and Inclusion (“DEI”) mandates that led to widespread customer boycotts following Target’s 2023 LGBT-Pride campaign (the “2023 LGBT-Pride Campaign” or the “Campaign”). The negative effects of the Campaign on Target’s business, including a subsequent campaign in 2024 (the “2024 Campaign”), led to a massive decline in Target’s stock price. Specifically, the 2023 LGBT-Pride Campaign offended certain Target customers, provoking consumer backlash and boycotts that caused Target’s sales to fall for the first time in six years. Unbeknownst to investors, and contrary to Target’s public statements, Target’s Chief Executive Officer (“CEO”) Brian C. Cornell (“Cornell”) and its Board of Directors (the “Board”) did not oversee or disclose the known risks of Target’s 2023 LGBT-Pride Campaign and the 2024 Campaign.
As a result of Target’s GAAP-adjusted earnings announcement, it caused Target’s stock to drop precipitously, from a close of $156 on November 19, 2024 to a close of $121.72 on November 20, 2024, a decline of 22%.
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