Smith & Wesson Brands, Inc. Video Privacy Investigation

Smith & Wesson Brands, Inc. Video Privacy Investigation

Lowey Dannenberg P.C. is investigating claims for violations of federal privacy law by Smith & Wesson Brands, Inc. (“Smith & Wesson”) arising from the unauthorized disclosure of information relating to videos users viewed on its website.

Smith & Wesson is a firearms manufacturer and a public corporation headquartered in Springfield, Massachusetts. On its website, Smith & Wesson offers a library of free video content, called “GunSmarts,” including shooting skills training, gun safety tips, and purchase recommendations.

In addition to this video content, Smith & Wesson’s website also uses Meta Pixel, a digital tracking software that shares users’ browsing activity and information on their video views with Meta Platforms, Inc. (“Meta”) the parent company of Facebook. You can read more about the Meta Pixle in a recent Lowey blog post here. Information about users that visit Smith & Wesson’s website, including personally identifiable information associated with their Facebook accounts (if they are Facebook users), the videos they watch, and other data, may be transmitted to Meta through Meta Pixel.

Lowey Dannenberg is currently investigating whether Smith & Wesson’s transmission of information to Meta through Meta Pixel violates the federal Video Privacy Protection Act, 18 U.S.C. § 2710, which protects individuals’ video viewing history from unauthorized disclosure.

If you have watched videos on Smith & Wesson’s website and would like to learn more about this investigation, you can contact us using the form below or by email at