Lemonade Biometric Data

Lemonade Biometric Data

Lemonade, a rising internet-based insurance company operating in all 50 states, is under tremendous scrutiny after releasing a series of poorly received tweets claiming for the first time that it employs facial recognition to analyze users’ faces for non-verbal cues and other signs to detect potential fraud and deny claims.

Unlike traditional insurers, Lemonade requires customers to turn on their camera and submit a video in connection with submitting claims. Lemonade never receives consent to collect, use, or store its customers’ biometric information, including face scans, during this process.

Lowey Dannenberg is currently investigating whether Lemonade’s collection and use of this biometric information violates various consumer protection and privacy laws. If you uploaded a video to Lemonade in connection with making an insurance claim, we encourage you to contact our Firm. If you have any questions about this notice or your legal rights, please contact investigations@lowey.com.