Acuweather

Lowey Dannenberg P.C. is investigating claims for violations of federal privacy law by AccuWeather, Inc. arising from the unauthorized disclosure of information relating to videos users viewed on its website.

AccuWeather is a weather forecasting and media company headquartered in State College, Pennsylvania. On its website, AccuWeather offers a library of free video content. AccuWeather’s website also uses Meta Pixel, a digital tracking software that shares users’ browsing activity and information on their video views with Meta Platforms, Inc. (“Meta”) the parent company of Facebook. For more background on Meta Pixel and the threat it poses to online privacy, please see our latest post on the Lowey Blog. Information about users that visit AccuWeather’s website, including personally identifiable information associated with their Facebook accounts (if they are Facebook users), the videos they watch, and other data, may be transmitted to Meta through Meta Pixel.

Lowey Dannenberg is currently investigating whether AccuWeather’s transmission of information to Meta through Meta Pixel violates the federal Video Privacy Protection Act, 18 U.S.C. § 2710, which protects individuals’ video viewing history from unauthorized disclosure.

If you have watched videos on AccuWeather’s website and would like to learn more about this investigation, you can contact us using the form below or by email at investigations@lowey.com.